Microsoft Turns To Social Media After Buying LinkedIn

Microsoft has shelled out $26.2 billion (£18.5 billion) buying social networking site LinkedIn, allowing the technology giant to delve into the jobs market and connect with the professional world.

Chief executive officer of Microsoft Satya Nadella noted the value in getting involved in the way people find work, combining the information on LinkedIn with that on Microsoft Office 365 and Dynamics.

“This combination will make it possible for new experiences such as a LinkedIn newsfeed that serves up articles based on the project you are working on and Office suggesting an expert to connect with via LinkedIn to help with a task you’re trying to complete,” he stated.

The partnership of the two programmes will help users to benefit from a wealth of information, while Microsoft will receive dividends through subscriptions and advertising.

It paid $196 per share, which is 45 per cent higher than LinkedIn’s original price, showing just how much Mr Nadella wanted the social media site under the Microsoft umbrella.

Chief executive officer of LinkedIn Jeff Weiner will stay in his role and report to Mr Nadella, whom he said had changed the firm into a more “innovative, open and purpose-driven company” since taking over in 2014.

Those receiving o365 training may also need helps getting to grips with LinkedIn. However, computer users are likely to already be familiar with the system, with the world’s largest professional network boasting more than 433 million members across the globe.

Indeed, its membership grows by more than two people every second, and those who have joined the site come from over 200 countries worldwide.

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